As a UK certified inbound marketing agency owner, I know there are many aspects to search engine optimization that are not immediately visible. Among these factors are inbound links to your website. The number of inbound links, or links displayed in other websites that point to our homepage, is called link popularity. The more links that point to your pages, the higher your website’s link popularity is. The higher your website’s link popularity, the better it will be placed in search engine results.
It is important to note before we proceed however, that only incoming links should be considered. Reciprocal linking may be heavily penalized by the search engines. Link farms and PBNs should be avoided. These are websites that solely exist to display the links of other sites.
There are many ways and methods that allow you to acquire incoming links. Let us take a look at a few of these here.
Manual submission. This is both the easiest and the hardest way of gaining those inbound links. Easiest because all you have to do is to submit your website to web pages that allow the same. Hardest because you have to look for these pages first. Don’t use well known article directories like ezinearticles and Hubpages, as these days links from these are likely to be worthless.
Create blogs. Blogs are very easy to set up, and publishing your entries would be a breeze. Blogs are also free. Simply include a link to your website in your entries. This would give your link popularity an instant boost.
Provide testimonials for other people. Online businesses are always in search of positive testimonials for their products. You could give them some glowing reviews, and as a matter of courtesy, they may allow you to include a link to your website below your recommendation.
Build relationships with other webmasters. By befriending other website owners, you would be able to score some spots on their pages where your links could be displayed.
Provide good, quality, original content. People would flock to your website because of the information you would share. If you have premium information presented in an interesting manner, some of your visitors would naturally link to your website to inform their own visitors about the gems that can be found in your pages. It is important, therefore, that you should invest on really good content.
Many people say that in this day and age, incoming links are almost impossible to garner. Well, with these strategies, you will be able to get the inbound links that your website would need.